The  returns on marketing expenditure will be maximized through Analytics by determining the best set of advertising and targeted campaign options across various advertisement channels

This helps the top level management and business heads to determine which are the profitable products, customers and services and allocate costs accordingly to improve profitability

Inorder to access the supply chain visibility and efficiency with knowledge -driven demand forecasting, network optimization and vendor analytics

This reveals knowledge about customer behavior and overall customer experience and loyalty. Solutions under customer analytics include Next Best Action, recommendations, loyalty analytics, response and prospect analytics, churn analytics

To make a business customer centric, manufacturers must improve their systems for capturing, analyzing and acting on customer information and insights.